16 RESEARCHERS, 4 UNIVERSITIES & 4 EUROPEAN COUNTRIES
University of Verona (Italy)
Roberta Capitello (Project Coordinator)
e-mail: roberta.capitello@univr.it
e-mail: diego.begalli@univr.it
e-mail: riccardo.scarpa@univr.it
e-mail: luca.zarri@univr.it
Ioana Claudia Todirica
e-mail: ioanaclaudia.todirica@univr.it

Western Norway University of Applied Sciences, Mohn Centre for Innovation and Regional Development (Norway)
e-mail: natalia.mehle@hvl.no
e-mail: jarle.aarstad@hvl.no
e-mail: stig-erik.jakobsen@hvl.no
Geisenheim University (Germany)
e-mail: gergely.szolnoki@hs-gm.de
Signe Nelgen
e-mail: signe.nelgen@googlemail.com
Bucharest University of Economic Studies (Romania)
e-mail: popescug2004@yahoo.co.uk
e-mail: nicolae.istudor@ase.ro
e-mail: dan.boboc@eam.ase.ro
e-mail: florentina.constantin@eam.ase.ro
Maria Claudia Diaconeasa
e-mail: mariaclaudia.diaconeasa@gmail.com
Alina Zaharia
e-mail: alina.zaharia00@gmail.com
Sustainable food and drink choice is a complicated and multi-faceted phenomenon influenced by a variety of factors of different nature and often contradictory considerations. Therefore, SUSCHOICE adopts a multidisciplinary approach to address this complexity. The research network includes experts of marketing (Roberta Capitello, Natalia Maehle, Diego Begalli, Gergely Szolnoki), consumer sociology, culture and psychology (Sofia Ulver), public and environmental economics and discrete choice modelling (Riccardo Scarpa), behavioural economics (Luca Zarri), innovation, entrepreneurship and regional policy (Stig-Erik Jakobsen, Aarle Aarstad), and rural economics and policy (Gabriel Popescu, Nicolae Istudor, Dan Boboc, Florentina Constantin). This multidisciplinary combination allows the project to analyse sustainable consumer behaviour in an integrated manner by using different theoretical and methodological perspectives.