On Friday 10 March 2017, the conference “Fashion in the digital world: businesses and consumers’ rights” will be held at the Law Department of the University of Verona, which is one of the activities, in addition to realisation of the Summer School (scheduled from 19 to 24 June 2017), planned within the second year of the project “Univr Fashion Week – The Fashion Industry in the European Union”, co-funded by the Erasmus + Programme, promoted by the European Commission, as a Jean Monnet Module 2015-2018.
The topic of the conference will be addressed with the aim of providing an overview of the different ways in which the fashion industry relates to digital technologies, not only for innovative production but especially in the creation of networks and new markets in the online world, that is essential for any industry in order to be globally competitive. The interaction between fashion and digital could be found in the presence of many fashion bloggers followed by the younger generations.
In particular, the conference will focus on legal and economic aspects, related to marketing strategies, digital transformation of the phenomenon, defence of intangible values of the fashion business, consumer protection in e-commerce, role of communication through social media.
The programme is scheduled as follows: inaugural greetings of Prof Maria Caterina Baruffi (Academic Coordinator and project manager), Prof Matteo Ortino (Director of the Graduate School in Law and Economic Sciences) and Mr Alessandro Rigoli (President of the Bar Association of Verona); and interventions of academics from the University of Verona, lawyers and professionals in the fashion industry, a social media expert, as well as a European Commission official communication expert.